Get most out of Paid Ads Saving Time And Money
Paid ads include Google AdWords Bing Ads & Facebook Ads are a type of online ads called Pay-Per-Click marketing (PPC), which drive most targeted volume of Converting traffic to your dental website.
#1 REASON Online Ad Campaigns Work?
The core reason for mentioning both Google AdWords and Facebook Ads here is while they’re both PPC marketing platforms but they operate completely on a different approach.
Facebook gathers an overpowering amount of statistics about every person with an actively engaged account. These figures include their demographics & interests based on their behavior. Facebook Paid Ads use this information and target customers directing to specific groups. That’s why we see outstanding results for our clients when they engage with us on Facebook Ads.
Google AdWords uses a keyword—query-targeting method which shows results to specific targeted customers which allows you to show your dental practice’s ad to a potential new patient searching for specific services like yours on Google and their partner networks.
Getting started with Google AdWords
Keep these best practices in mind before jumping into Adwords to make most out of it.
These Tips will save your time and cost
Tip: Ensure your front end office staff is trained to convert those phone calls to new patients and that your dental practice’s website is ready to deliver all the promises your AdWords campaign is currently making.
The more saturation your market has, the more dental websites compete for same ad space, which links to higher costs. These aspects make AdWords a very competitive lead generation channel. However, the results are very fast and accurate
Getting Started With Facebook Ads
Creating basic foundation. Facebook ads only work with a website or a Facebook page. Facebook page doesn’t have to be too fancy, and you don’t need to post continuous updates, but on the other hand your website needs to be EXCELLENT. Facebook ads help people get to your website, the website then convert them to phone calls.
Updating your Facebook page is not similar to running Facebook Ad campaigns. There’s nothing wrong with posting Facebook update on your dental practice’s website Facebook page, but people usually confuse that with creating targeted Facebook Ads!
Getting Successful Using Online Ads
Never be afraid to hire an expert to handle your PPC ad campaigns. These need a lot of attention to be successful and can drive hundreds of qualified new patient leads to your practice.
Bonus Tip: It usually takes someone 8-10 years to become an expert at Google AdWordsand at least 3-5 years to reach that same level with Facebook Ads.
If you handle your PPC ad campaigns on your own, give yourself the time and budget to make a few mistakes along the way.
With dedicated time and persistence you’ll learn how to use your PPC ads budget to market your dental practice to drive high quality new patients into your office.