5-Star Reputation Management

Reputation Management For Dentists


If you had to take a wild guess, how strong do you think your online reputation is right now? Could it be stronger?

Could your online reputation be holding you back from increasing your new patient flow rate? If you’re like most of the dentists we talk to every day, the answer is “yes”.

Long gone are the days when “real-world” recommendations were the only way to grow your practice. Your reputation, both online and off, is one of your most prized assets. But it can also be your biggest downfall if not managed properly.

Getting 5-star reviews on websites like Yelp and Google will not only boost traffic to your website, it will help turn digital visitors into real-life patients. In terms of traffic, positive Google reviews can improve your Google Maps rankings. This is a profound benefit, as the top three map listings give you prime real estate on page one for people searching for a dentist in your area

Fact: Almost 90% of consumers trust an online review as much as they trust a personal recommendation.

How we improve your practice's reputation

The world of reputation management will change in the coming years; however, our proactive approach will benefit your dental office long term. Here are a few key examples:

  • Stop using stock photography, and instead use real photos of your staff and you. Doing so builds trust in the community. Making people respect you and your work is more important than any other online reputation management commandment.

  • Connect with your community. By connecting with your fans online, they'll build your brand organically. For example, you buy pizza for your staff, invite some key patients, have them take photos, and then ask them to share the photos on your Facebook page.

  • Monitor the conversations. Did you know free tools like Google Alerts automatically can notify you if someone has mentioned your practice online? We find that doctors who monitor conversations are more likely to win new business. These days, patients ask questions via Twitter and Facebook because they're evaluating whether or not they should choose your practice.

  • React quickly and politely. In case of a customer complaint via Twitter or Facebook, for example, a prompt and simple "We are aware of the problem, are working on it, and will get back to you as soon as possible" is better than a late reply with more information.
    • TheROISAGE team was extremely easy to work with and delivered a website that, within the first week of launch had AADOM at the top of Google rankings! The best part: Our AADOM team doesn’t have to get into the weeds with SEO, Roadside thrives on keeping this piece up to date as browsers and social media platforms make their changes! If you’re considering a new website for your practice, I’d definitely recommend reaching out to the Roadside team.”
      Kim McQueen, Executive Director
      American Association of Dental Managers | dentalmanagers.com
    • “Being a brand new practice, I was completely overwhelmed to say the least. I can’t believe how knowledgeable and honest this team has been with me. From my new site to building up my marketing, THEROISAGE selected a small package for me and then we did small campaigns that fit the practice and budget. I am happy to say a few years into my practice and I can’t keep up! I highly recommend this fun, energetic group to help you build the practice you want!”

      Dr. Dominick Curalli
      Smile Ballard | smileballard.com