Re targeting Your Paitents
Retargeting brings back the other 98 percent by keeping track of patients who visit your site and displaying your retargeting ads to them as they visit other sites online
How many times have you been browsing the Internet and thought, “Man, I see that company’s ads everywhere!”? That company is probably using retargeting (also known as remarketing or remessaging), which allows them to show ads to patients who have visited their site while they’re browsing the web.
When you use retargeting, a code snippet on your website activates tracking that helps your ads “follow” a user across the Internet.
With search advertising, your goal is often to reach new customers. However, with retargeting, you can use online ads to reach those already familiar with your products or services.
Why is retargeting so successful?Retargeting generates greater return on new patient acquisitions by keeping your brand front and center and bringing "window shoppers" back when they're ready to schedule an appointment.
Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of solid branding and repeated exposure.
TheROISAGE team was extremely easy to work with and delivered a website that, within the first week of launch had AADOM at the top of Google rankings! The best part: Our AADOM team doesn’t have to get into the weeds with SEO, Roadside thrives on keeping this piece up to date as browsers and social media platforms make their changes! If you’re considering a new website for your practice, I’d definitely recommend reaching out to the Roadside team.”
Kim McQueen, Executive Director
American Association of Dental Managers | dentalmanagers.com
“Being a brand new practice, I was completely overwhelmed to say the least. I can’t believe how knowledgeable and honest this team has been with me. From my new site to building up my marketing, THEROISAGE selected a small package for me and then we did small campaigns that fit the practice and budget. I am happy to say a few years into my practice and I can’t keep up! I highly recommend this fun, energetic group to help you build the practice you want!”
Dr. Dominick Curalli
Smile Ballard | smileballard.com