Be Found By More Patients
Nowadays, it seems every so-called SEO expert knows exactly what you “need”
to be on the top of search results. Here's the truth.
Dentistry is never “one size fits all,” and neither is SEO.People used to think SEO was a static set of rules one could bend in
their favor. But it’s not. Search engines are ever-evolving, striving to deliver relevant results and to understand what humans actually want when they search.
Since no dental practice is the same, we co-engineer tailored SEO
strategies for our dentists that repair (when needed), build up, and
strengthen the foundation of your website and marketing to get the
calls, leads, bookings, and reviews you want.
THEROISAGE Marketing’s practice-built SEO services are solidly based on: ROI-driven SEO strategy Transparency and communication Technical SEO and on-page optimization Local directory management and link building Quality optimized content
Local Dental SEO
We rank terms that good dental patients search for within selected zip codes around your office. For example, when someone uses certain keywords to search for a service and the zip codes around your practice, our service ensures that your office will appear at the top of that search.
What makes our SEO different?
The key to any SEO program is identifying the terms that will result in new business. Our team knows what works in the dental marketing industry. Our data shows us what terms result in new patients and which ones don't. When you work with Conversion Whale, your practice will be found online for Google searches that get new business.
Google safe dental SEO
Google's algorithm is extremely complex, and unsafe SEO strategies can harm your practice in the long term. Therefore, we promote proven repeatable best practices for optimizing dental websites for searches that can help you drive targeted traffic without having to worry about being excluded from search results.
SEO Increases the Value of Your Practice
If you ever look to sell your practice, then consider a good SEO strategy. Dental practice websites are virtual real estate. When a prospective buyer performs her due diligence on your practice, she'll value your digital exposure as an asset. Many factors can contribute to increasing its value, including the following:
Amount of traffic generated
Search engine rankings
Social referral traffic
Did you know?In 2015, Google's algorithm changed adding website elements to determine where your site will rank. They include the following How people engage with your site: Do they find the information they need and stay on your site, do they bounce back to the search page and click on another link, or do they ignore your listing in search results altogether and never click through? Your site's loading speed: Does your site load quickly or slowly? If it loads slowly (more than a few seconds), people will lose interest and go to another site. Your site's mobile friendliness: How does your site appear on a mobile screen? If your site doesn't have a mobile version, people will become impatient and go elsewhere. How much unique content you have: Does your site have complete content that helps visitors answer the questions that they have about your practice, or is your content sparse with little value? In response to searches, Google's algorithm considers hundreds of ranking factors, and Google is constantly updating and refining its process.
Ten Reasons Why SEO Matters for Your Dental OfficeOrganic SEO leads have an 18.8 percent close rate, compared to direct mail that has a 1.1 percent close rate (www.searchenginejournal.com). Your website is the foundation of your practice's business online. However, your web presence doesn't guarantee that people will find it. You need effective SEO in order to get people to your website. Ninety-seven percent of consumers search online for products and services (www.sba.gov). SEO provides business credibility. High Google rankings equal credibility in consumers' minds. You can track valuable information about your customers—what cities they are from, what paths they take to complete a sale, and even what keywords they use to search for you. SEO improves your site's architecture. Conversion Whale always works on the foundation of your business in the online space in an effort to further SEO efforts. SEO is good for brand awareness; 75 percent of users don't click to page 2, so you want to make sure you're coming up high every time they research products you may offer. This research can take place over a period of time. The top two Internet activities are search and email (www.searchenginejournal.com). Eighty-six percent of consumers stated that using a search engine allowed them to learn something new or important that increased knowledge (Pew Research Center). Don't you want to be the brand that helped? Even if the person might not need your product instantly, he won't forget the knowledge you provided him, not to mention the reputation/credibility boost you received by being a resource. Fifty-seven percent of business-to-business marketers say SEO has the biggest impact on their lead generation (www.newscred.com).
TheROISAGE team was extremely easy to work with and delivered a website that, within the first week of launch had AADOM at the top of Google rankings! The best part: Our AADOM team doesn’t have to get into the weeds with SEO, Roadside thrives on keeping this piece up to date as browsers and social media platforms make their changes! If you’re considering a new website for your practice, I’d definitely recommend reaching out to the Roadside team.”
Kim McQueen, Executive Director
American Association of Dental Managers | dentalmanagers.com
“Being a brand new practice, I was completely overwhelmed to say the least. I can’t believe how knowledgeable and honest this team has been with me. From my new site to building up my marketing, THEROISAGE selected a small package for me and then we did small campaigns that fit the practice and budget. I am happy to say a few years into my practice and I can’t keep up! I highly recommend this fun, energetic group to help you build the practice you want!”
Dr. Dominick Curalli
Smile Ballard | smileballard.com