Is Your Dental Website Really Working to get new patients?
A conversion-optimized website is a site that is designed to increase the percentage of dental website visitors who take a preferred action.
Simply putting, your website needs to be designed to make visitors want to become new patients.
At TheROISAGE, we see dental offices often make these mistake of assuming that a visually “pretty” website is the same as a conversion-optimized dental website.
Unfortunately that isn’t always the case.
We believe your dental website’s #1 purpose is to drive new patient growth. Otherwise what’s the point of having one?
A dental website can also help existing patients answer few questions, research procedures, and maybe even log into your current patient forms. But its major purpose is to encourage visitors to call and schedule an appointment.
Is your practice’s website engaging new patients into your practice?
THE 3 BIG FAULTS DENTISTS MAKE ON THEIR WEBSITES
Concentrating on “pretty” design elements that don’t work a purpose
This really comes down to putting more emphasis on the way a website looks instead of whether it’s what a potential new patient would want to see
Forgetting to include “calls to action” on every page
The site needs to make it easy for patients to contact your practice and click to book an appointment. That’s what we refer to as a “call to action”. Don’t make them search through pages to find your contact information!
Using poor quality photos or only using stock photos
Photos are an opportunity for you to build trust with potential patients. Use professional-quality photos of you, your staff and your office so patients can connect with the “real” you. Use stock photos sparingly!
If your website isn’t giving visitors what they’re looking for, they just click on the next dental practice in their search results.
Your website is at the center of every marketing effort and you should think of it as the virtual storefront for your practice.
ARE YOU TIRED OF SPENDING MONEY RETAINING YOUR PRACTICE’S WEBSITE AND NOT RECEIVING THE NEW PATIENTS YOU NEED?
We believe online presence is key to attract new patients and stay ahead of the competition.
Potential new patients are continuously looking online to learn more about your dental practice, your services and your reputation.
It’s worth taking the time to make sure that once they visit, they turn into a new patient!